Psychology Of Color: Make Your Blog Writing More Interesting
We have all read articles about the psychology of color, where we are told that red often makes people think of danger or sex, unless they are in China where they think red is lucky. This article addresses the psychology of color from another direction. In this article, you will discover how human experience shapes the psychology of color. If you honestly believe that blue websites are considered more trustworthy because they feature the color blue, or yellow websites are considered more fun because of the presence of the color yellow, then you may be in for a surprise.
Is The Purpose Of This Article To Debunk Previous Research On Color Psychology?
This article debunks the conclusions drawn from research on color psychology and not the research itself. It is more that this article suggests that the conclusions people are drawing from previous research is flawed and over analsysed. This article attacks the conclusions that people are drawing. They see research that says 38% of people surveyed thought of black when they thought of death, so people conclude that black should be used when dealing with death. However, black is also associated with a human race, despite the fact that people who are called black are brown skinned. Black is also associated with healthy finances, negative behavior, horror, lingerie, and even weddings, (the groom usually wears black). Are most modern color psychology conclusions wrong?
How can black be associated with so many things? How can we safely say that black is associated with death? You may suggest that black is only associated with death when it is in context, such as on the cover of a horror book or at a funeral, but if that is the case, why should black make people think of death if a woman wears a black wedding dress, and yet it doesn’t make people think of death if a woman wears black lingerie?
Since we have already nibbled away at the idea of a color being in context, lets bury that thought once and for all. If thinking about death was truly linked with the color black IF the color black is presented in context, then try to answer these questions:
1. Why are people offended if you wear colorful outfits to a funeral?
2. Why do female-targeted erotic fiction books often have black book covers?
3. Shouldn’t news reports featuring death have more black in them?
4. Why do people think of luxury and death when they see a limousine?
Where black is presented, and how black is presented is not a big factor in the psychology of color. People may associate black with death when it is in context, and when it seems far removed from anything relating to death. Does the context have an effect? Sure it does, but it isn’t a predictable or reliably measurable affect.
The Fictional Printed Book With The Yellow Jacket
If the cover of a fictional printed book is black, does that automatically suggest that the book will contain something to do with death? Does it really make people think of death? Is the color of the book truly indicative of the book’s content. If you were about to have your fictional horror book printed, do you think your publisher would agree to having a bright yellow book cover?
A publisher would not allow you to design a bright yellow book cover for your horror book. A publisher would insist that you change the book cover, but would the publisher insist such a thing because he or she looked at all the research? Does it sound like an evidence-based management decision?
The publisher made that decision because of what he or she has experienced in the past. The publisher has seen plenty of horror books featuring black. Darkness made the publisher afraid as a child, which is also why the publisher associates blackness with horror. The publisher is already aware of the common-knowledge (albeit flawed) conclusion that yellow makes people think of happiness. The only occasion where an evidence-based management decision comes into it during the process is when the publisher thinks back to any other occasions when the use of yellow worked in a horror setting, and all the publisher can think of is the 1958 movie “Attack of the 50 Foot Woman.” The publisher is not willing to risk a bold contradiction of his or her history with the color black, nor is the publisher willing to contradict what he or she believes to be common knowledge and even common sense.
Does Our History And Experience Govern Color Psychology?
Yes, your history and experience with color is what governs your color psychology. It has far more effect than when color is placed in context, and what people believe to be common knowledge. We think of danger when we think of red because we bleed red when we have accidents, and we think of red being sexual because an aroused woman’s lips and cheeks turn red, and that is allied with the sexual-link that red menstruation creates.
If Mr Stone has never seen a woman become sexually aroused, and if he is completely unaware of female menstruation, he will not link sex with the color red. Put red on a woman’s lips or around a clowns mouth, and Mr Stone wont link sex with the color red. In fact, Mr Stone will never link red with sex no matter what context you put it in, unless red becomes an active part of his sex life (such as seeing a woman aroused, or such as his partner wearing red during sexual intercourse).
Conclusion – Prime The Pump For Successful Color Psychology Exploitation
If it had to be quantified, one could say that color psychology is 10% common knowledge/conclusions, 10% the context the color is placed in, and 80% your previous experience with the color in question. How does this help you?
If you wish to exploit color psychology, then present a certain color to your target consumer as soon as he or she enters your sales funnel, so make sure you consider how your target audience reach your blog before you start writing your blog post. There is a good reason why big named brand try to tie their logo with a certain color. They do such a good job in affecting people’s experiences with colors that people will literally think of a brand when they see a certain color of a certain shade. Take a look at the colors below. Can you guess which brands they came from?
Before you read where the colors from, consider the fact that these brands have been pushing their colors on you for years. The fact that you guessed any of them correctly is proof that they have successfully linked your real-world experiences with the colors on their logos. They have used color psychology to make you think of their brands and brand principles. The color on the left is Coca Cola. The next one is PayPal, the next one is the UPS color. The final one is taken from a portion of the old batman logo. Consider why you got some or all of those correct, and also consider why you weren’t instead thinking about danger, trust, dependability, or warnings/death.