How To Post The Same Content Over Different Social Media Platforms
At first glance, you could probably spread the same piece of content across numerous social media platforms and enjoy the full benefits of the content you just made, but that is not a smart marketing move.
Each social media network needs tending to in its own way. You need to take into account:
- The social media format
- Its method of information dissemination
- Its ranking factors
- Its audience, and your accessibility to its audience
Differentiating content across different social media platforms is far trickier than you may first imagine.
An Important Point About This Article and Social Media Platforms
This article is all about spreading marketing content and market-friendly content across the top social media platforms. It is about keeping and growing your audience. This advice in this article does not apply to sharing links or videos.
This article offers help on sharing content on social media networks. However, it assumes that the aim of sharing content is so you can grow your audience. If you have just created a new website or new YouTube video, there is nothing wrong with sharing that link across all your social media profiles. Sharing links to new content is one of the few occasions where duplicating your posts is mostly okay (so long as you are not doing it all the time).
Twitter is on the Ball
One may assume that YouTube is the most vigilant when it comes to marketers trying to manipulate it, but you would be wrong. You may think that Facebook is the front-runner in thwarting marketers, but such a thought is quickly extinguished when you see just how much spammy nonsense is on Facebook.
Twitter is the best at picking out which marketers are trying and which are not. For example, if you have several Twitter accounts and you post the same post on more than one of them, then Twitter lowers your social impact on any of the profiles that duplicated content.
In addition, it can judge how spammy your message is. For example, if your posts often mention Bitcoin buying and so forth, and you often get likes and retweets, then you are fine. However, if you are often getting likes and tweets for your posts on childcare, and then you suddenly post about buying bitcoin, then your tweet has less social impact.
Tailor Your Social Networking to The Platform
Many mainstream entities such as the Independent (2016) and New York Times (2018) have found solid evidence that the content being posted on Facebook is so dumb that it is actually making its users dumber. Yet, you have to consider its audience.
Many people fool themselves into thinking that Facebook is for adults because “They” are on it, and because their friends and family are on it (who are also adults). Yet, the network’s heaviest users and heaviest posters are children and tweens.
Even marketers who post once per day cannot compete with the epic number of posts and comments that young people are making, so it is hardly surprising that most of the content is ill-conceived, illogical, or just plain dumb. With that in mind, a social media marketer will keep Facebook posts very simple.
Keeping Facebook posts simple means that adults can see them without feeling patronized, and it also means younger people can understand them so that they may like and share them. If you have a piece of content that you wish to share on different social media networks, then dumb it down or simplify it before you put it on Facebook.
Posting the Same Stuff On Similar Sites is Very Difficult
As mentioned earlier, you should not post the same content across different social media networks, but it may be okay to post similar content. For example, where you may post a very detailed piece of content on Tumblr, you could then simplify it dramatically and post it on Facebook. Then you could shorten it into a small series of written posts to be posted on Twitter.
Hop onto social media today, and you will find networks where images are the big issue. With that in mind, you can turn some of your content into image-based content that you may then spread through SnapChat, Pinterest, and especially Instagram.
A Guide on Changing and Sharing Content
Let’s use the example of the ReasonsToGiggle website because it uses a consistent posting format that is simple enough to use as a demonstration. This example will give you an idea of how you may share the same type of content over several different social media networks with relative efficiency. You will need to adjust this process to fit your own website; in other words, replace the “ReasonsToGiggle” website name with your own website name.
• Post a single image and 5 Jokes to the website with a suitable headline
• Post one joke on Twitter
• Post a different joke on Tumblr
• Post another different joke on Facebook
• Save “Joke image” on Facebook and put into a computer file
(Facebook allows you to post with fancy text and backgrounds. You simply design the post and then save the posted image for later use on other social media networks)
• Post one of the jokes on one Facebook group
• Post one of the jokes onto the ReasonsToGiggle Facebook fan page
• Post the saved “Joke image” to Instagram
• Post the saved “Joke image” to Imgur
• Pin the “Joke image” from Imjur to a Pinterest board
• Post the saved “Joke image” and a website link to a Snapchat group
• Add a comment and website link to Reddit
If you have the relevant skills, you could also create a daily TikTok video, and then merge them together at the end of the week and post the merged (and well-edited) video on YouTube for even more social media impact.
Conclusion – Carve Up and Share Your Posts
You can now see how a small piece of content may be carved up and spread across different social media networks. In this case, it is important to not overuse the same jokes, which also means you shouldn’t overuse pieces of your own content. In addition, there is very little duplication with the exception of the joke image. Yet, there is nothing stopping you from creating numerous different images from your content and spreading to Instagram, Imgur, Snapchat, and Pinterest. Just remember to play to your audience. You wouldn’t put a text-heavy piece of content on Instagram in the same way you wouldn’t publish an essay on physics on Facebook.